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Email Marketing: Still an Effective Internet Marketing Technique?  

by Mark Williams

Email marketing is still one of the most effective forms of low-cost Internet marketing. It is one of the most widely-used internet marketing techniques and has an excellent reputation for capturing targeted prospects to your web site.

Using email as an internet marketing technique is virtually free! The only cost that can arise is the cost of an auto responder, some of them are free but I would not recommend them. Other than purchasing an auto responder your email marketing expenses are nil. That is why this internet marketing technique is one of the most viable on the internet.

The key is building a permission based list of email addresses that you can market to. When I refer to market I don't mean sending them emails everyday asking them to send money. What I do mean is having an email marketing plan that builds a trusting relationship with your list so you can provide high quality and informative information to them.

With the increasing success of niche marketing on the internet email marketing still is an effective internet marketing technique. Niche marketing allows small, home based, entrepreneurs the opportunity to compete against the big boys! Find your niche, build your list, and be on the way to success. I am about to show you a way to drive your email marketing campaign into overdrive and create a never ending supply of cash with one press of a button.

1. Do Not Spam!!!.

Email marketing is not about spamming. It is about providing information to people that have requested you to send it to them. The information you send to them must be valuable to their interests.

2. It Starts with a Powerful Subject Line.

If you can't get them to open it then your success rate will be zilch. The trust factor comes back into play here. When your name or company name appears in the subject line and you are recognized as sending them quality information your emails are more likely to get opened. Other effective tips to use include: using extra white space creatively, adding text symbols, starting each word with a capital letter, and ask questions. DO NOT make any outlandish or unbelievable claims, that just tends to turn people off and they think you are a scam artist.

3. Use the Power of Information and Your Subscriber's Own Interests to Make the Sale.

You do not want to come off sounding like you are trying to sell them something. People want information so they can make informed decisions. By giving them information on topics they are interested in they are more likely to purchase from you at some point in time. Be genuine and have their interests at heart, believe me that this type of marketing will pay greater dividends in the long run.

4. Content is the Difference!

The content of the body of your email is critical to your success. Don't make it too long and keep the fluff out by being concise. Tell them the information, describe the benefits of the product or service and let them decide. When you set up your email marketing campaign, remember that not every email you send has to have a potential sale in it. In fact it is best if it doesn't because people get tired of being hassled and asked to spend money. Send them emails that include interesting articles about their interests, or simply a link referring them to a web site that they may like. The best way to reach out to your subscribers is to send them useful information. By doing this you will build trust and they will view you as a partner in their success.

Compiling a list of subscribers and sending them quality information is a very effective internet marketing technique. Remember to keep the information simple, the message honest, and build their trust with great content. Follow this easy outline and your email marketing campaign will produce a bountiful harvest.

About the Author

Email marketing is a proven Internet Marketing Technique that can enhance your marketing. Mark Williams has other hot tips and Internet Marketing Strategies to help your efforts.

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