To make money, you need to rely on internet sales. The only problem is that to have internet sales, your product needs to be seen and known about. Unfortunately, there are many e-book authors who believe that this is too hard of a task. While it may be difficult at times, there are a number of easy ways that you can go about having your e-book successfully promoted.

Before examining how you can promote your e-book, it is first important to touch on the ever so popular question, "why?" When selling a product, including an e-book, this is a question that shouldn't even be asked, but it still is. Promotion is important when it comes to selling an e-book or even any other product for that matter. If you do not advertise or promote your product, consumers will not even know that it exists.

Something can't be purchased if no one knows that it is available for sale. Promotion is also important because, if properly implemented, it gets people talking; it creates a "buzz." One of the easiest ways that you can go about finding people to help you promote your e-book is by using the internet. After all, that is where your e-book will be sold. One of the approaches that you can take is by visiting online message boards or forums.

There are a large number of internet users who are also looking for help, when it comes to selling a product or a service. You could do a link exchange. A link exchange is when two individuals agree to help each other promote their products. For obvious reasons though, you will want to make sure that you do not help to promote a product that could be considered your competition. Speaking of online message boards and forums, you can do your own promoting when searching for someone to help you.

A large number of message boards and forums allow members to create a signature. Many posters use a signature to display their favorite quotes or song lyrics, but most use it to promote their business or products; you can also do the same. For instance, if you are selling an e-book on pet care, you can have a catchy signature line and a link to your e-book sales pages. This concept works great, especially if you are on a forum that is related to the topic of your e-book, like a pet lover's forum. You may also be able to find other posters who are willing to promote your e-book in their signature lines too.

In conjunction with using online message boards or forums to find people who are willing to promote your product, you can also use standard internet searches. You will want to search for websites that are, in one way or another, related to the content of your website. A large number of webmaster may do a link exchange, but others may want you to pay a small amount of money for an advertising slot. Even if you must pay for advertising, it will likely be worth it, especially if you find a popular, high traffic website. As an act of kindness, you may want to provide other internet users with incentives for helping you promote your e-book, especially if you are looking to have this help without paying for it.

A popular incentive, as mentioned above, is a link exchange. In addition to a link exchange, you may even want to give your promotional assistants a free copy of your e-book. In fact, you may even be asked for a free copy. This is actually quite common as many individuals want to know exactly what they are helping to promote. Promoting your e-book is the best way to profit from it.

With a little bit of research and hard work, you should be able to find a large number of individuals who would be willing to help you, many free of charge.

Terry Detty finds press release distribution and search engine marketing software his passion. In addition to marketing, he enjoys reading and occasionally goes out for a short walk.  His latest interest is a newsearch engine marketing program he's been using.