Many people wonder how they can work from home and make money on the Internet. The easy two word answer is niche marketing. Niche marketing involves focusing on a group of people or a specific niche market. While this isn't a new concept, it certainly is underused by new businesses, especially in the Internet market. Those who participate in niche marketing are known as niche marketers. Simply put, niche marketers define a need and then supply a demand.

Though niche marketing is one of the simplest business concepts around, it is, more importantly, one of the most profitable. If you are interested in beginning your own business and making money on the Internet, but have no interest in competing with long established Internet gurus, you need to check into the concept of niche marketing. By becoming one of the many niche marketers who are already on the Internet, you can carve out a market for yourself and begin making money quickly.

If you're still a little confused about the concept of niche marketing and niche marketers, the list below offers a few examples of exactly what a niche market is. Animal shaped kitchen utensils Products pampering new moms Informational sites geared towards babysitting toddlers Informational sites geared towards training German shepherds The list could go on and on, but you get the idea. A niche market caters to a very specific group of people who have very specific needs.

Your best bet will be to train your energies on something that is familiar to you or something that you are interested in. This will help you to produce a quality website and a quality marketplace for your customers. Keep in mind, that informational or how-to sites are very profitable and popular. Even if you will have a simple marketplace, you may want to include articles and other textual items of interest on your site for your customers. Many niche marketers have employed this concept to much success. And, you also don't want to be afraid to make your niche markets as narrow as possible.

You can always expand later on. That's the beauty of niche marketing. For example, if you want to build a business based on martial arts, start small and focus on one particular area, such as Ju Jitsu for women. This will ensure that you have less competition as you get your new business rolling.

Remember, start small. The first products on your site may be ebooks dedicated to the subject of Ju Jitsu for women. Later, you can begin adding Ju Jitsu accessories and products, more ebooks, and possibly even video classes.

It's not about making millions; it's about making that first dollar. After that, you can always expand and grow from there. Making money online is easy if you target the right group of people and present the right product. That's what niche marketing is all about. Join the many niche marketers who have made a go of it and create your own niche market today.

Cliff Posey, owner of CRP Marketing, owns and operates http://webbusinesstoolsonline.com. Cliff Posey has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses.